the immense cluster of websites being born every day we are constantly bombarded with things to buy, see, try out, register to. I am asking, who really is Mr “Call to Action” and why is it so important to have him in the online crowd today. As a regular internet user, I come across websites that are searching or have clearly lost their Mr “Call to Action.” Others have found him and today they are probably quoted as the most popular web pages out there. I am here to tell you my observations on what grabs the attention of the user, what makes the user perform an action by clicking on a specific button and how you can find your Mr “Call to Action.” To break it down for you, I will start by specifying the term “Call to action.” In web design terms – it is a name used for an element that seeks an action from a user. It usually is in the form of a clickable button and when clicked it performs an action, such as “Register.”
1. Mr “Call to Action” is seductive
When landing on some web page you should be seduced by the call to action. This should be valid even after having a few drinks. This means that your statement should be large in size, with a great contrast, different from all other elements and very special. I made a little experiment, which I tested among a small focus group. I sent out a web page and asked them to define their Mr “Call to Action” for me. Results showed that the most seductive element when landing on oreilly.com is the cute animal on the left side of the page. This is a good example in which the action button gets lost in the mist of cuteness.
2. Your Mr “Call to Action” should be loud and screaming
Despite the popular belief that talking out loud is not polite in public, your Mr “Call to Action” should be screaming in your face once you land on a page. For the most part, you should have your action in a large size, in a visible position on the page and should be inviting you to click. If you open the new Nexus 5 promotional landing page, you will instantly get seduced and screamed at by the “Buy now” button, which stands so distinctively on the right side corner. See how the image points exactly towards the action button? This is no coincidence, visuals can play a big role in pointing you towards the right direction.
3. Give an attractive name to your Mr Action
Think about all the popular names that you come across very often. To give you an example, I will start my asking you how many times you have been acquainted to Maria? Now think about how many times have you seen an action button, which tells you to “Buy now.” How would you react if the button told you to “Buy now, it will make you smile?” This will surely make you think about smiling, since it is not something that you usually see. Although, I think that the name of your Mister should be cool and very different, I am afraid that most users will sticks to familiar call to actions. Your Mr “Call to Action” should not bewilder users, in fact it should create a sense of urgency.Give a name that will create a sense of urgency, which will encourage users to click.
4. Your Mr “Call to Action” should always tell the truth
Speaking about bewildering the public I took a walk on a landing page, which advertises Pinterest’s new feature “Place Boards.” I was wondering why I didn’t come across this new functionality beforehand and found out that I seldom click on the menu bar in Pinterest. Since I get my dose of fresh pins every time I open the web page, I never actually felt the need to look for new boards from the main menu. Moreover, landing on the page where you can read the story behind this new feature, I got even more puzzled. It took me some time to understand that this is a recruitment page for Pinterest creatives and that the call to action, which says “Careers in creatives” asks me to join their team. So, if you are on a journey of finding your Mr “Call to Action,” remember to think about how well you are going to shape him for the public. Don’t forget that he should be seductive, loud and extremely attractive. Also make sure he always tells the truth, since this way you will make others “fall in love” with him instantly.
Let’s talk about something cool today, not visually, but socially and a little about the work live balance. An article that is circulating lately on the web about German efficiency followed by a related article on how to cheat working in an American Company. Truthfully whatever you do, no matter how well you try to do anything (which the Cool will not approve) there is something that goes without saying, when there is work to do, it will have to be done, period. I am pretty sure that all our target audience, is importantly looking forward to us telling you how to specifically have this proper ideal work life balance. Well who are we to tell you how to live your life? On the other hand we can recommend that having a healthy work life balance can be done, or better stated it can be a work in progress.
The most important factor is that this balance is different from one person to the other. Let’s take us at cool and geek. One properly gets out of the office on time, the other just sucks at it. In the end that balancing act is more of a personal goal. Time is relative when it comes to achieving your goals and some goals are time consuming.
Another important factor is identifying with yourself and understanding with yourself your limits. Are you willing to go that extra mile? What will this extra mile do for you? Is it worthy? Depending on how you answer these questions, this relative amount of time, differs from one to the other.
The previous two points did not make a difference? Then get out of work at 5:30, period. No matter how much work you have and no matter what you have to do and if you cannot manage that, quit.
Ok, so now you are close to thinking about quitting and then reasons why you need the job come into consideration. If this is so, start by understanding yourself. Can you? For most of us, doing something that we love, and quitting corporate life, is hard and close to impossible.
5- Why did we go through this process?
Because having a healthy work life balance is not about hours but it’s about understanding what you want from life.
I got you thinking right?
First of all let me start by enhancing the fact that I am not rich in terms of cold cash and/or properties. And second let me introduce to my way of trying to, making, failing and trying some more to make something of myself.
Implementation on the fly
My most general rule of all is that when an idea rolls in your head, implement it. It doesn’t matter, it could be the worst idea of the world, but as long as it’s yours, then it deserves to be implemented, period. Take Cool and Geek for example. This thing has been rolled out in a week.
Innovation that comes as a result
Implementation on the fly makes something out of nothing that is usually never done before. Revolutionizing this market is why we are here and why we are getting paid. Once in a while there is this really bright person that creates this unique never heard before thing that goes viral. Keep in mind that this uniqueness doesn’t come only in a global form, but rather a local one.
Failure which is inevitable
Most of our projects, let’s face it, they will fail, and miserably. Why do they fail? Well in today’s world, that the only commodities are time and attention, we fail to provide the time and the attention necessary to these projects. Even if money is no issue (which let’s be realistic, if you are reading this and I have the time to write this, it’s an issue) our lack of continuous time, attention and effort will provide a basis for failure. Additionally there are some cases that the project is not solid enough, and those are the actual cases that we have to sit in silence and start acting dumb, because we already gone dumber.
The scapable Success and cutting losses.
Let’s define success. Success in most of startup projects comes in:
- Actually monetary success that makes a project so nice that it can be sold of incorporated.
- Business Case success which you have to rinse, polish and repeat.
- Cutting your losses success, where you have realized that you are getting dumber and have to step down to being dumb again
Not so viable conclusions are two, at least on my point of view. First and foremost never stop working on your next dream, and second and most important, be humble enough to learn from your business cases and on a step by step basis you will have enough data to turn a startup project into a solid business idea. That is where you have grown up.
So I do a little of this and a little of that, but mainly digital marketing, and though the course of the service, usually i get the average weird email: can you convert this .eps logo into a word document. You know these – I am sure you do :P. I also get the occasional, I will pay you next month and the invoice doesn’t get paid for the whole next month until you forcefully remind them – which is also fine.
But what gets on my nerves is the moment that you get confirmed on a project, and you do the work and you never get a review back and the project goes on and on non stop…you know that – yes that?
What I forcefully try to do at this point is focus on three different directions:
You must always opt in for prepayment. I usually go for my direct project costs. Sometimes it’s just 20% but in some projects is about 70%. Putting down a payment incentivised the client to be completely involved – because in the end it is something that has already cost them something.
Invoice dates based on project kick-off
Usually one gives out an invoice based on a deliverable. I try to keep my invoices based on dates. On the offer define payment dates so that the client is prepared to meet them.
Meet the client
Weekly meetings are a must – even if it just coffee or just a simple hi over skype. The client must feel you around – because if they don’t they will not be inclined to pay you.
Bonus: Lawyer up in case nothing works.
Usually just a simple request from a law office gets the payment through.
Hi my name is #Geek and i am a digital-holic.
In the middle of the summer we have the wedding season, holiday season, hot season together with the main and impossible “i still have to work today” season. That being said, I woke up today with my same exact routine as i would wake up every single day, even though my body says other wise.
I woke up and turned off my alarm clock on my phone. While I was at it, checked all notifications, went on and checked my emails, Facebook, Instagram, current ad campaigns and some rankings for the sites. This is not even including giving out any replies just yet. Of course i had to check if there are any Pokemon around…because you know…reasons.
And all of this without even brushing my teeth. You can easily imagine how the next hour of getting ready and going to work through traffic will go but I will skip the boring details and focus on work.
Once I get in the office, I have to properly check my emails and reply back, and while i organize my schedule and put down the to-do list of the day I read my daily articles, vox, vice, medium, etc.
You catch my drift? Its not even 9 AM just yet and I have spend 95% of the time glued into getting more and more information, where most of it is pure gossip of my Facebook and Instagram friends and/or any unrelated crap that one find just superficially interested (i.e – you can’t believe what happened to set celebrity – diply type of crap obviously.)
This is bad. I should stop this. But how?
First of, I am thinking of starting easy:
- De-clutter your social media feed. remove those annoying funny pages with nonsense videos (mothers be like type)
- Remove most of the notifications – keep texts on. You don’t need to keep in touch with half of the world, or know how many likes your new instagram post has
- Focus on getting a specific category of information – music, educational – whatever floats your boat
Next once you do a week of this, you should consider detox times. Take a whole month of minimal social media activity – and by minimal i mean, just don’t open the app at all. Focusing on getting some free time other than social media or any other 9gagging sort of activity.
- Focus on getting fit – not wasting time is a byproduct of being more efficient at your job through focusing at what you do and realizing that there is much more to your life other than binge watching Game of Thrones and scrolling reddit.
- Start that freelance project you keep bragging about. Get it done. Start it up, Shut up about not having enough time.
- Be a little like a hipster and talk to people face to face.
I am going to try this out. Lets see how it goes.